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Friday, December 21, 2007

Turnberry Isle Golf Resort in Aventura

Several weeks ago I posted a story regarding the conflict between Turnberry and Presidential Holidays, it appears that the dispute was resolved or at least a settlement was reached. I came across an article in the Canadian Press explaining the plight of these two parties. The entire article is posted below.

Basically, the Turnberry Isle Resort & Club in Aventura, Florida will be the host of this year's LPGA Pro-Am and gain tremendous exposure and endorsement deals; while the Presidential Holidays Southeast will have to deal with over 500 pissed off customers that were looking forward to spending Passover at Turnberry in Aventura. You do the math!

These types of civil conflicts are the realities of business. I can almost guarantee that the total amount of money Turberry lost from their Passover reservations and the settlement is less than what they will earn by hosting the LPGA and the prestige that it brings to their new golf club. It's a numbers game; someone made the conscience decision to absorb the negative publicity of this lawsuit because the dollar value was to good to turn down.

At the end of the day, we're all in business to make money. I'm just glad my reservations weren't cancelled - it's always a pain to reschedule.

This tournament will put the City of Aventura on the map. I'm confident that most Aventura residents, local businesses, and real estate will benefit from Turnberry's decision.

Enjoy the article...


The LPGA Tour finally worked out the details for its new tournament in South Florida, announcing Tuesday that the Stanford International Pro-Am will be played April 24-27 at Turnberry Isle Resort & Club in Aventura, Fla.
The $2-million tournament will be the first pro-am on the LPGA Tour since 2001.

Stanford Financial, the title sponsor, got involved in the LPGA beyond getting its name on the tournament. The company will make a donation to St. Jude Children's Research Hospital for every eagle made on the LPGA Tour, a program that it started last year on the PGA Tour when it took over title sponsorship in Memphis, Tenn.

It also signed an endorsement deal with Morgan Pressel, who joins a Stanford Financial stable that includes Vijay Singh, David Toms and Camilo Villegas.

The new event was held up by a scheduling conflict at Turnberry Isle.
The resort already had been booked that week by Presidential Holidays Southeast, which was hosting a Passover event for more than 500 Orthodox Jews. The Sun-Sentinel reported last week that Presidential Holidays received a financial settlement from the resort, and the Passover event will go somewhere else.

THE PUBLICITY IS STARTING ...here's another article - Aventura LPGA

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